The service
The Profit Forensics Audit
A remote, software-enabled financial audit of your online store — whatever platform you sell and get paid on. We trace the money, quantify the leaks, and separate what we verified from what we modeled.
What is analyzed
Every place a dollar can disappear
Orders & line items
Every order traced through discounts, taxes, fees, shipping, and product cost to a contribution figure.
Discounts
Discount leakage, stacked codes, and automatic discounts eroding margin on specific SKUs.
Refunds
Refund concentration, possible duplicates, and refund rates by product and reason.
Payouts
Processor payouts reconciled against orders and fees to surface discrepancies.
Product costs & margin
Contribution profit per product using your supplied cost of goods.
Shipping
Charged vs. actual shipping, and the orders where fulfillment quietly loses money.
Inventory
Slow-moving stock tying up cash, and profitable SKUs going out of stock.
App & recurring expenses
Subscription and app costs weighed against the value they return.
Advertising overview
Where ad spend creates revenue but erodes contribution profit.
The Dollar Trail
From gross sales to contribution profit
The audit follows your revenue down each step of the trail so you can see exactly where it thins out — and which step to fix first.
- Gross sales$420,000
- Discounts9.1% of gross−$38,400
- Refunds5.4% of gross−$22,600
- Net sales$359,000
- Processing & app fees−$14,800
- Shipping (net of charged)−$19,300
- Product costs (COGS)−$201,500
- Contribution profit$123,400
Illustrative figures. Your report separates verified amounts from modeled estimates.
Estimate it yourself
A quick, illustrative leak estimate
Enter a few rough figures for an interactive illustration. It is not a real finding — the audit replaces these generic assumptions with your store's actual data.
Mini profit-leak estimator
Illustrative estimateEnter a few rough figures to see a conservative illustration of where profit can leak. This is based only on the numbers you type and generic assumptions — it is not a real finding, not a verified result, and not based on any data from your store.
A rough monthly average is fine.
Illustrative monthly leakage to investigate
$700
≈ 1.4% of revenue · roughly $8,400 / year
- Refund-related leakage
- $150
- Discount-related leakage
- $400
- Fees & payout discrepancies
- $150
5% of $3,000 refunded — e.g. duplicate refunds, unreclaimed fees, preventable returns
8% of $5,000 in discounts — e.g. stacked or automatic codes eroding margin
0.3% of $50,000 revenue — typical untracked fee & payout differences
How this is calculated: each line multiplies a figure you entered by the conservative percentage shown beside it, then adds the results. The assumptions are generic industry-style placeholders, not measurements of your store. This estimate is illustrative only — it is not a promise, not a verified result, and not a real audit finding. A real audit replaces these assumptions with your actual data and separates verified figures from modeled ones.
The exchange
What you provide, what we collect, what you receive
What the merchant provides
- Your own data exports, or approval of a scoped, read-oriented access request
- A short cost questionnaire (COGS, recurring expenses, shipping arrangements)
- Context on your primary financial concern and the period to review
- Confirmation of figures we flag for your review
What Chase collects
- Order, discount, refund, fee, shipping, payout, inventory, and product data you provide or share through scoped access
- Cost figures you provide that your platform does not store
- No store changes during a standard audit
What the client receives
- A detailed written report with prioritized findings
- An evidence appendix supporting each finding
- The Dollar Trail for your store
- A recorded walkthrough you can keep and share with your team
Verified vs. modeled
We label our confidence, every time
You always know whether a number is confirmed against records or estimated from your costs.
- Verified
- Confirmed against source records such as payout statements. The difference is documented, not estimated.
- Modeled
- Calculated from your costs and order data — an evidence-based estimate, clearly labeled as modeled.
Boundaries
What is never requested
If anyone asks you for these in our name, it isn’t us.
- Your password for any platform
- Two-factor authentication codes
- Session cookies
- Private API credentials
- Customer payment information
Find out where your money went.
Request a profit audit and get a quantified, evidence-backed view of your store’s leaks — with the highest-impact fixes first.
No password. No 2FA codes. Access removable anytime.